VIII, a fabulous number for Dior


A superb advertisement campaign was just launched by Dior for its watches Dior VIII. Why eight? Because according to a certain legend, Christian Dior signed his first contract on August 8. The Dior atelier is situated in Paris’ in the Eighth Arrondisement as well as the brand’s jewellery store is situated at 8 rue Vendôme. The time piece is set to three models, one that you can wear during the day, an other special for cocktails parties and the last piece for night time. For the promotion of its exceptional collection, the choice of the prestigious maison de couture was going one more time to the South African actress Charlize Theron. As perfect charming ambassador of the brand, the presence of the divine blonde was already required by the past for the TV commercial of the famous perfume J’adore de Dior. Small detail that makes the difference here, Charlize Theron is naked under her black vest, but keep it just between us.

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