Enlightening Dubai: Dubai business daily
airlines
Etihad bucks airline gloom with record $20bn plane order
The most valuable commercial aircraft order in aviation history will be placed on Monday when Etihad Airways gives a huge vote of confidence to an industry struggling under the weight of record fuel prices and savage cutbacks, the Daily Telegraph reports.
It says the fast-growing Etihad will order close to 100 aircraft from Boeing and Airbus [...]
How to build a powerful new airline brand (if not a great business model)
There is more complexity in the airline industry now than ever before. The boundaries between the traditional airline categories and the actual brands are becoming blurred. Marketing efforts are not registering anything distinctive in customers’ minds. Most airline brands come across as commodities rather than powerful brands. So exactly what role can brands play in [...]
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