brand
Glossy makeover for second-hand stores
For a city that loves New, New, New it should come as no surprise there are staggeringly few second-hand stores in Dubai. Second-hand is a staple of the retail mix in London, New York and other ‘developed’ fashion cities; a new concept from Sweden might be the thing that convinces Dubai to embrace pre-owned.
Springwise has [...]
Hot brand Puma coolly aims for clever - not big
”Please arrive 30 min before the start of your scheduled time. While waiting your turn, you will be provided with a full breakfast” … instructed the email from Puma’s PR. “We kindly request that you show us the article before it goes to print,” it continued.
All which could suggest that media had been panting outside [...]
The trouble with big, bad ‘Brand Bollywood’
There is really nothing wrong with the brand “Bollywood”, except that the Indian film industry has become far more powerful and far-reaching than any thing else like this in any other country of the world - even larger than Hollywood.
In hindsight, decades ago, who in the right frame of mind would have picked up a [...]
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