Enlightening Dubai: Dubai business daily
low-cost
Dubai’s low cost carrier named
Long awaited details of Dubai’s first low cost carrier are starting to emerge.
The airline will be called FlyDubai and its brand identity will be unveiled ‘in the coming months’ said parent company Emirates Airline.
Dubai’s new low cost airline has been named “FlyDubai”. The brand identity and livery for FlyDubai will be unveiled in the coming [...]
How to build a powerful new airline brand (if not a great business model)
There is more complexity in the airline industry now than ever before. The boundaries between the traditional airline categories and the actual brands are becoming blurred. Marketing efforts are not registering anything distinctive in customers’ minds. Most airline brands come across as commodities rather than powerful brands. So exactly what role can brands play in [...]
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