Sports
ESPN STAR Sports in Middle East syndication deal for ICC
ESPN STAR Sports (ESS), has announced an eight-year broadcast partnership with Arab Digital Distribution (ADD), largest pay TV platform management company for all International Cricket Council (ICC) events from 2008 to 2015 - the ICC Cricket World Cup due to take place in 2011 in Asia and 2015 in Australia.
Covering all TV and [...]
Gulf Air signs sponsorship deal with sixth best football club in London
In the never-ending jousting among Gulf airlines, it falls some way short of Emirates but certainly tops Qatar Airways. Gulf Air is to be named as shirt sponsor of Queens Park Rangers, the sixth best football team in London.
It doesn’t quite match Emirates $200m deal to sponsor Arsenal (including 15-year naming rights on the stadium), [...]
Hot brand Puma coolly aims for clever - not big
“Please arrive 30 min before the start of your scheduled time. While waiting your turn, you will be provided with a full breakfast” … instructed the email from Puma’s PR. “We kindly request that you show us the article before it goes to print,” it continued.
All which could suggest that media had been panting outside [...]
Fast company
When MerchantBridge’s Samir A. Arab test-drove a Spyker car a few years ago, he was impressed. “How much?” he asked. “$250,000,” came the reply. “No, no. For the company …”
So in true Victor Kaim-style, MerchantBridge, a London-based private equity firm with offices and interests across the Middle East, found itself with a stake in an [...]
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